In regard to the readiness of exhibition venues and MICE facilities, the operators are considered to organize business events in Bangkok and secondary cities such as Pattaya, Chiang Mai, Hua Hin, Khon Kaen, and Krabi. Further to that, Japanese entrepreneurs believe the progress of the Eastern Economic Corridor (EEC) will enhance Thailand’s transport and MICE industries. In the meantime, TCEB announced that the roadshow activity held in Japan recently has successfully attracted at least ten events to take place in Thailand with projected revenue of 4,848 million Baht from Japan MICE travelers in this year.
Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention and Exhibition Bureau (Public Organization) or TCEB, said that "Thailand by the 'Thai Team' led by Thailand Convention and Exhibition Bureau (TCEB), Thai Airways International Public Company Limited (THAI), Tourism Authority of Thailand (TAT), and Thailand's leading MICE suppliers, recently organized a road show in Japan to promote Thailand's MICE industry to the Japanese MICE entrepreneurs. 'Thailand CONNECT', the road show was strategically conducted to target conventions and exhibitions, markets, the two major sectors which occupy 65% of MICE business in Japan.
Emphasizing the key message to create and maintain market confidence along with captivate MICE events in Thailand. Highlights include the aptness of Thailand's MICE industry, the Thai Government's support, the development policy of the Eastern Economic Corridor (EEC), the incentive schemes for convention and exhibition events presented to sectors underlined under the framework of Thailand 4.0, the facilitation from Thai Team, and other related incentive packages.
Furthermore, the road show unlocked a business platform and created opportunities for Thailand's MICE suppliers to meet potential buyers from Japan. Another feature activity was a seminar which provided event planners in-depth information on organizing convention and exhibition in Thailand. The road show brings attention to more than 100 leading Japanese MICE entrepreneurs."
This year, there are top MICE operators from Japan who will organize international events in Thailand such as the 8th International Congress of Asian Society of Toxicology (ASIA TOX 2018) scheduled for 17-20 June at the PEACH and Royal Cliff Hotel in Pattaya, and the International Symposium on Catalysis and Fine Chemicals 2018 (C&FC 2018) scheduled for 10-14 December at the Chulalongkorn University. Japan is ranked in the top ten source markets for Thailand's international MICE travelers. TCEB estimates that the market will continue to grow by 5% at the end of this year with 52,723 MICE travelers, generating 4,848 million baht in revenue to the country.